How to remove your data from Acxiom
Acxiom is a marketing data broker holding data on people in US. We have not evidenced that UK or EU law reaches it, so the request below is made on the same grounds but may carry less weight.
The route that works
https://www.acxiom.com/optout/
We checked this route ourselves on 2026-09-06.
The page is titled 'Opt Out Requests' and states Acxiom believes consumers should have choices about the use of information about them. UK coverage is likely given Acxiom's international operations but is not evidenced on this page, so it is not claimed. Its privacy policy could not be read by an automated fetch, so the lawful basis is recorded as not stated rather than assumed, and requests use the general Article 17 wording.
The ground to use
It does not state which lawful basis it relies on, so the request is made under Article 17 generally. If it names a basis in its reply, the follow-up can be sharpened.
Questions people ask
- How do I remove my data from Acxiom?
- Use the removal route at https://www.acxiom.com/optout/. It does not state which lawful basis it relies on, so the request is made under Article 17 generally. If it names a basis in its reply, the follow-up can be sharpened.
- How long does Acxiom have to respond?
- Under Article 12(3) of the UK GDPR it must respond without undue delay and within one month of receiving your request. A request sent on 2026-09-06 would be due by 2026-10-06. It can extend by up to two further months for a genuinely complex request, but only if it tells you inside the first month and explains why.
- What if Acxiom refuses or ignores me?
- It has to tell you which exemption under Article 17(3) it relies on and why. If the deadline passes with no answer, that is itself a failure to comply, and you can complain to the Information Commissioner's Office.
- Will Acxiom ask me to prove who I am?
- Yes. It asks for identity confirmation, and the statutory clock restarts from the day it receives that information. Send only what is necessary to identify you.
Where this came from
Deadline rules from ICO guidance, last checked 2026-08-16. NoDossier is not a law firm and this is not legal advice.