How to remove your data from Experian Marketing Services UK
Experian Marketing Services UK is a marketing data broker holding data on people in GB. UK and EU data protection law reaches it, so you have a right to erasure and a deadline it must meet.
The route that works
https://www.experianmarketingservices.digital/OptOut
We checked this route ourselves on 2026-09-06.
A UK suppression route titled 'Opt out by marketing channel and industry sector'. Because it is a direct marketing suppression, the Article 21(2) objection applies, which is absolute and carries no balancing test. Note this is the marketing arm; a credit reference file is a separate regime and is not erasable on request.
The ground to use
It processes for direct marketing, so your objection under Article 21(2) is absolute. There is no balancing test and it cannot argue its interests outweigh yours.
Questions people ask
- How do I remove my data from Experian Marketing Services UK?
- Use the removal route at https://www.experianmarketingservices.digital/OptOut. It processes for direct marketing, so your objection under Article 21(2) is absolute. There is no balancing test and it cannot argue its interests outweigh yours.
- How long does Experian Marketing Services UK have to respond?
- Under Article 12(3) of the UK GDPR it must respond without undue delay and within one month of receiving your request. A request sent on 2026-09-06 would be due by 2026-10-06. It can extend by up to two further months for a genuinely complex request, but only if it tells you inside the first month and explains why.
- What if Experian Marketing Services UK refuses or ignores me?
- It has to tell you which exemption under Article 17(3) it relies on and why. If the deadline passes with no answer, that is itself a failure to comply, and you can complain to the Information Commissioner's Office.
- Will Experian Marketing Services UK ask me to prove who I am?
- Its published route does not state that it requires identity proof, though it may still ask.
Where this came from
Deadline rules from ICO guidance, last checked 2026-08-16. NoDossier is not a law firm and this is not legal advice.